Celebrities are well known to subscribe to evil eye jewelry.
Cameron Diaz, Brad Pitt, Sharon Stone, Richard Gere, Madonna, Britney Spears and Demi Moore, Lauren Conrad and Kelly Ripa's bracelets...It's meant to ward off the evil eye from others who would want to stop their success. Evil Eye Jewelry is a special kind of jewelry. It helps ward off all evil eyes from you and creates a protective shield against you. You can also wear evil eye jewelry to save yourself from negative energies, such as anger, hatred, fear, jealousy and other such evil energies that can affect your health and fortune. If you want to protect yourself from evil eyes, you must buy Greek or Turkish evil eye jewelry.

Meaning of the Mediterranean Evil Eye Myth
At almost every stages of human history, man has looked for the assistance of magic objects called talismans to  defy evil forces.  Talismans with letters, numbers or abstract signs have survived  to this day. Even the modern religions with a single god have their own symbols. One of these symbols we find in almost every culture and faith for thousands of years...  It’s the figure of eye...Belief in the evil eye is strongest in the Middle East, East and West Africa, South Asia, Central Asia, and Europe, especially the Mediterranean region.
Evil eye beads go back thousands of years. Blue glass evil eye bead amulets are the most common talisman in Anatolia to stop the evil eye. Turkish Evil Eye Bead. With its warm blue, the shine it has derived from the fire and the smiling face that's a typical feature of the Anatolian people, evil eye bead gives happiness to the friends and the beloved ones. Protection from the evil eyes, covetous friends and strangers.
Read more about evil eyes at our evil eye history page or visit our evil eye bead gallery.

It's believed that there are three types of evil eyes
The first are unconscious evil eyes. These harm people and things, without intending to. The second type intends to harm. The third one is unseen, hidden evil which is the most scared one.

It was believed that, this eye saw  all the wickedness in the world and  removed poverty and ignorance. When Horus opened its  eyes the world was enlightened, when he closed, it became dark. From Egypt, the eye talisman had spread to the Mediterranean, Middle East and Europe.

The bead reflects the evil intent back to the onlooker. It somewhat resembles an eye and it is said the typical blue color is a factor in protecting the user.
A blue eye can also be found on some forms of the hamsa hand jewelry, an apotropaic hand-shaped amulet against the evil eye found in the Middle East. The word hamsa, also spelled khamsa and hamesh, means five referring to the fingers of the hand. In Jewish culture, the hamsa is called the Hand of Miriam; in Muslim culture, the Hand of Fatima. The Fatima amulet is called a Khamsa in Muslim world, from the Arabic word for five, and is seen as protection against the evil eye. The amulet consists of five spread fingers, often with an eye on the hand. It can be found today throughout the Middle East in women's jewelry, flat-weaving, embroidery, door-knockers, automobile ornamentation, and so on.

The blue evil eye beads of Anatolia that has been smiling for thousands of years, are eager to meet with the eyes of the new world. it is also known in most languages : In english as evil eye, evil look - in French Mauvais Oeil - in German böse Blick - in Arabic ayin hasad (eye of envy) - in Armenian pasternak - Yiddish aynore or ahore from Hebrew ayin harac - Hungarian szemmel verés (beating with eyes) - Polish oko proroka ( the eye of the prophet ) - Sicilian jettatura (casting) . Brazilian Portuguese has olho gordo (fat eye) or quebranto (breaker) - in Spanish mal de ojo (the eye's curse or ojo turco - ojito turco)- in Irish droch-shuil - in Greek matiasma or mati someone refers to the act of cursing someone with the evil eye.

According to the Native American version, a person who stares fixedly at a pregnant woman or a child or who is too admiring or physically affectionate with children may produce a malicious effect on their lives, whether or not by intent.